Hearing The Voice of LATAM's Female Entrepreneurs
In 2017, we interviewed more than 1,000 female entrepreneurs across Latin America. Our research helped demystify the concept that "Latinas" are all the same, exposing the nuances between the countries. We discovered that women in Latam, just like their peers in APAC, are more likely to support their own initiatives for business (more than 67% have set up their own businesses with their personal funds.) Improving their income and helping their families are the two main drivers for becoming an entrepreneur.