The Female Foundry was set up by Dentsu Aegis Network to support the development of female-founded start-ups around the world.
Going from startup to growth, and from growth to scale, is very much a personal journey as a business one, so we start with you: your company, your goals and your values.
Their Problems, Pains and Personas: No company succeeds without this understanding so as part of the Female Foundry, you will create unique personas for both current and prospective customers.
We will consider exciting and relevant models of product development and how growing companies support new products and new customers.
We examine the considerations for companies seeking to move to new places, the strategic and operational issues and how to best understand market position and competitors.
A business model is the “logic” of a growing business. We’ll explore new ways for growing companies to create new revenue and improve profit margins.
To participate in the Female Foundry, women must own some share of the business equity and hold the main leadership position (e.g. CEO, General Manager, Director).
The business should be leveraging technology in some capacity or is willing to adopt new technologies to scale and grow.
The company must be trading and should have the aspiration for growth. This programme is for licensed / registered businesses that have been trading for at least 1 year and are generating revenue, whether they are profitable or not.
The business venture must be within the region of the host market.