Programme

If you wish to become the change you want to see in the world, apply today and kick off your next entrepreneurial challenge with us by your side.

Female Foundry
Business Growth Programme

The Female Foundry was set up by Dentsu Aegis Network to support the development of female-founded start-ups around the world.

Curriculum

Building strategies to help women-led businesses grow and scale. Delivered through depth of the community (mentors, internal and external advisors, partners, investors) and active, consistent engagement.

  • 1

    From Founder to Leader

    Going from startup to growth, and from growth to scale, is very much a personal journey as a business one, so we start with you: your company, your goals and your values.

  • 2

    Your Customers

    Their Problems, Pains and Personas: No company succeeds without this understanding so as part of the Female Foundry, you will create unique personas for both current and prospective customers.

  • 3

    Your Product: Redefining for Growth

    We will consider exciting and relevant models of product development and how growing companies support new products and new customers.

  • 4

    Your Market: Opportunities and Competition Local, Regional & the International Marketplace

    We examine the considerations for companies seeking to move to new places, the strategic and operational issues and how to best understand market position and competitors.

  • 5

    Your Business Model: Exploring New Opportunities and Revenue Strategies

    A business model is the “logic” of a growing business. We’ll explore new ways for growing companies to create new revenue and improve profit margins.

Criteria

A recruitment criteria for female entrepreneurs wanting to join the programme has been developed for the application process. These requirements allow the accelerator programme to focus on a strong and driven team of female founders.

  • To participate in the Female Foundry, women must own some share of the business equity and hold the main leadership position (e.g. CEO, General Manager, Director).

  • The business should be leveraging technology in some capacity or is willing to adopt new technologies to scale and grow.

  • The company must be trading and should have the aspiration for growth. This programme is for licensed / registered businesses that have been trading for at least 1 year and are generating revenue, whether they are profitable or not.

  • The business venture must be within the region of the host market.